Portfolio case
AI-assisted web funnel platform
A personal experiment in building and launching web funnels faster with modern AI tools — from reusable components to a live multi-funnel platform on my own server and domain.
Funnels
The same platform powers multiple funnels with different themes, content, and step order. Wellness Pro includes an A/B test.
Wellness
8 questions, 2 info screens — base version with default styling; same topic as Wellness assessment, longer flow, no A/B test
Open funnel →Wellness assessment
A/B testDedicated design and flow: 6 questions, optional A/B test (5 vs 6 questions). Evidence-based wellness profile and personalized plan
Novels & stories
Personalized story recommendations and reading style
Open funnel →Bloggers & creators
Content ideas and format tailored for creators
Open funnel →Energy & focus
Sleep, focus, and daily energy — your personalized plan
Open funnel →Mindfulness & calm
Short check on stress and habits — your personalized calm plan
Open funnel →
Project summary
A short overview of why I built it, what’s inside, and what I learned.
Why I built it
I wanted to test how much faster one person can launch and iterate web funnels with AI-assisted workflows, without relying on a full product team.
What’s inside
Reusable funnel structure, per-funnel theming, quiz steps, info screens, analysis, registration, paywall flow, event tracking, persistence, and A/B testing.
What I learned
AI tools speed up implementation a lot, but architecture, product logic, and trade-offs still need strong human judgment. The real gain is faster idea-to-test cycles.
Implementation
Built as a practical product experiment, not as a polished production app.
Stack
- Frontend: Next.js 16, React 19, TypeScript, Tailwind CSS 4
- Backend / data: Next.js API routes, Prisma, PostgreSQL
- Deploy: own server, own domain, Caddy, Docker / docker-compose
Workflow
Built with Cursor Pro and paid ChatGPT. The focus was speed of iteration and reusable structure, not polished copy, custom visuals, or production-grade subscription logic.
Current scope
What is real in this build and what was intentionally left simplified.
Implemented
- Event tracking
- Session persistence
- Server-side storage with PostgreSQL
- Email registration
- A/B testing in Wellness Pro
- Multiple funnels in one codebase
Simplified
- Payment is simulated
- No full auth flow
- No production subscription logic
About me
Why this project exists in the context of my work.
I’m a Product / Growth Manager focused on web funnels, monetization, pricing, paywalls, and Web2App / Web2Web experimentation. Previously I worked on funnel economics, conversion growth, and monetization initiatives at Welltory and Skyeng. This project is a practical extension of that experience.